Section Description

The review carousel section in Shopify lets you showcase selected customer reviews on your store page in an attractive, scrollable form. It’s a dynamic block that works great on the home page, under a product card, or in the “about us” section. A review carousel builds trust, shows social proof of effectiveness, and has a real impact on purchasing decisions—especially in industries where customers rely on recommendations from others.

Implementation process

Implementing a review carousel involves adding the appropriate section to your store template. You can configure it manually (e.g. via a custom liquid section) or use a ready-made block from your theme. The implementation itself usually takes 30–60 minutes, but the most important thing is to select credible, diverse reviews. Before implementing, it is worth planning where the carousel will be displayed – whether it will be a homepage, a product page, or maybe a landing page with a special offer.

Benefits for the store/customer

• Increased trust in the store and products
• Increase conversion by up to 10–20% (based on implementation analyses)
• Making purchasing decisions easier for hesitant customers
• Better look and modern UX of the site

Protip / practical advice

Don’t just throw in “5 star” ratings. Also show reviews with constructive criticism and real details – that builds authenticity. Choose reviews that vary in length, subject matter, and language to reflect “real life.”

Implementation example/case

A medical clothing store implemented a review carousel on its homepage and bestseller cards, which increased conversion rates from 1.8% to 2.4% in a month. Customers scrolled more often and time on the page increased by more than 25%. New users who had previously hesitated to make a purchase also increased their orders.

Summary and CTA

The review carousel is one of the most powerful sections you can implement in Shopify – it quickly builds trust and has a real impact on sales. Do you want to know what other sections can improve your store? See the next blog posts or write to me – I will advise you specifically for your store!