You have 150 subpages in your store? Find out why it's a problem and how to fix it
Description of the problem
Many online store owners think that the more subpages, the better SEO and greater visibility in Google. That's why each version of a product (e.g. color, size, seasonal variant) ends up as a separate page. Unfortunately, this is a myth that often leads to chaos and lack of effects - especially if we're talking about 150, 300 or 800 subpages.
Why is having many subpages harmful?
- Duplicate content and phrase cannibalization: Google doesn't know which page to show, and each one is competing for the same position.
- Lack of SEO power: links and authority are spread across hundreds of addresses, preventing any page from ranking well.
- Huge update cost: refreshing 150 subpages means hundreds of hours of work that cannot be done "for PLN 5" - example: at 15 minutes per page it is 37.5 hours, and this is still the minimum!
- Bad UX: customers get lost, don't see all the variants in one place, leave the store faster.
What instead?
- Build strong landing pages that collect product variants in one place (e.g. colors, sizes as variants, not separate products).
- Redirect outdated or unnecessary subpages to main categories/hubs (301 redirect).
- Regularly tidy up your structure – less is more if every page is well described and optimized.
Why is this important from a business perspective?
As an SEO and implementation agency , we prefer to focus on activities that actually increase your traffic, conversions and profit , rather than wasting hours and your budget on tidying up hundreds of old subpages.
That is why the right store structure is crucial – it determines whether you invest your money in development and increasing results, or in endless cleaning.
Already at the store design stage, it is worth considering how many subpages and variants are actually needed to avoid costly corrections in the future.
Protip / practical advice
Don't blow up your catalog if you don't have the resources to update it regularly. It's better to have 20-30 strong subpages than 150 random ones. Always count the time and cost of work before expanding the structure.
Case from life
I was servicing a company that had 150 products, each in several versions – ultimately over 800 subpages. Due to the lack of tidying up and redirecting, the store was losing SEO, and no one was able to manage the content sensibly. After “slimming down” and redirecting to several hubs, sales increased, and Google indexed the most important products faster.
Summary and CTA
Our mission is to make your store grow and earn money – not to waste your budget on tedious cleaning.
If you want to have an advantage, make sure you have a good store structure from the start.
Are you struggling with a large catalog or don't know which subpages are worth keeping?
Write to me – I will conduct an audit, help you choose the most important landing pages and clean up your store for SEO and customer convenience!