Every effective SEO strategy starts with a solid diagnosis. Run a comprehensive technical audit of your site today. Use the free Google Search Console to check for indexing errors and mobile usability issues. Use tools like Screaming Frog (free for up to 500 URLs) to identify broken links (404s) or duplicate titles. The results of this audit will be your guide for the entire month.

Instead of competing for general phrases, focus on long-tail keywords. These are broad, precise queries (e.g., 'best camera under $2,000 for beginners'). They attract less traffic, but it's traffic with much higher purchase intent . Use free tools like AnswerThePublic to discover the questions your potential customers are asking.

Your meta tags are free advertising in Google results. The title (meta title) is the most important On-Page factor. It must be unique, contain the main keyword (preferably at the beginning) and not exceed 60 characters. The meta description does not directly affect the ranking, but its task is to encourage a click (CTR). Let it be persuasive and contain a call to action (CTA).

Organize your content using a logical heading structure. The rules are simple: Only one H1 heading per page – that’s its main title. Use H2 headings for main topic sections, and H3 headings for subsections within them. This hierarchy not only helps users scan the text quickly, but also helps Google crawlers understand the structure and importance of individual pieces of content.

Strategic linking between your posts and pages is a powerful SEO technique. It helps distribute 'SEO power' (aka Link Juice) throughout your site, makes navigation easier for users, and helps Google discover and index deeper content. Use descriptive anchor text that tells you where the link goes.

Every image on your page must have a descriptive ALT attribute . This is the alternative text that displays when the image doesn't load, but more importantly, it's read by screen readers and Google robots. Compress images (e.g. with TinyPNG) so they don't slow down the page, and use modern formats like WebP . This is crucial for speed and positioning in Google Images.

Load speed is an official ranking factor. Focus on Google's Core Web Vitals metrics: LCP (Loading Largest Item), INP (Interaction Responsiveness), and CLS (Visual Stability). Use Google's PageSpeed ​​Insights tool to diagnose and fix issues. A fast site means happy users and higher rankings.

Google has long been indexing primarily mobile versions of pages (Mobile-First Indexing). This means that the smartphone version of your site is more important than the desktop version. Make sure it is fully responsive, readable, and all key elements (menus, buttons) are easy to use with your thumb. Check it with Google's Mobile-Friendly Test .

Implement structured data to help Google understand the context of your content. Use schemas for products (Product), articles (Article), recipes (Recipe) or frequently asked questions (FAQPage). Correct implementation can result in so-called Rich Snippets (extended results) that stand out in SERPs and have a higher CTR.

Build authority in your niche by creating topic clusters. These consist of one large pillar page on a broad topic, and many smaller, detailed articles ( cluster content ) linking to it and to each other. This shows Google that you are an expert in a given field and that you cover the topic comprehensively.

Regularly analyze 3-5 competitors who are doing well in Google. Check what keywords they are positioning for, what content they are creating, what their site structure looks like, and where they are getting their links from. It is not about copying, but about understanding their strategy and finding gaps that you can exploit. It is a mine of inspiration and knowledge.

Having an SSL certificate (a website address starting with https:// ) is absolutely essential and standard on today's internet. Google treats it as a light ranking signal, but more importantly, browsers mark sites without HTTPS as 'not secure', which scares away users. Make sure your entire site and all of its resources are running on HTTPS.

More and more people are using voice search on smartphones and speakers. Optimize your content to answer complete questions (who, what, where, when, why). Use natural, conversational language and implement structured data like FAQs to increase your chances of appearing in voice responses.

If you operate locally, your Google Business Profile (formerly Google My Business) is the most important tool. Complete it 100% : add all services, opening hours, photos, exact address. Add posts regularly and, above all, actively encourage satisfied customers to leave positive reviews.

Make sure you have an up-to-date and correct XML sitemap (Shopify automatically generates it at /sitemap.xml). Submit it to Google Search Console. A sitemap is like a table of contents for Google – it helps it find all the important pages of your site, especially if it is large and complex.

Use a robots.txt file to block search engine robots from accessing irrelevant parts of your site. In Shopify, this includes shopping cart pages, customer dashboards, and internal search results. This way, robots don't waste time and crawl budget on worthless pages, and instead focus on your products and content.

Guest posting on reputable sites in your industry is a great way to build your backlink profile and reach new audiences. Go for quality, not quantity. One link from a strong, relevant site is worth more than a hundred links from weak sources.

Google evaluates the quality of content through the prism of EEAT (Experience, Expertise, Authoritativeness, Trustworthiness). Show your experience in practice, build authority (e.g. through author biographies, case studies), cite credible sources and ensure transparency (contact details) to gain the trust of users and the search engine .

Zombie pages are pages that do not generate organic traffic and do not provide value to the user. Identify them using Google Analytics and Search Console. Decide what to do with them: fix and update, redirect (301) to similar content, or remove them completely . This will improve the overall SEO health of your site.

Check to see if two or more of your pages are trying to rank for the same specific keyword phrase. This cannibalization confuses and weakens your signal to Google. Combine your content into one, stronger article or clearly differentiate their purpose so that each page targets a slightly different aspect of the query.

The structure of your URLs matters for SEO and UX. They should be short, logical, and contain your main keyword (e.g. `/category/product-name`). Avoid dates, session numbers, and special characters. A good URL is readable by both humans and robots, and easy to share.

This is an advanced link building technique. Use tools (e.g. Ahrefs) to find links on other sites in your industry that lead to non-existent resources (404 error). If you have content on a similar topic, contact the site owner and suggest replacing the broken link with a link to your valuable article .

Google Search Console is your command center. At least once a week, check the 'Performance' reports (what phrases you are showing up for, what is your CTR) and 'Indexing' (whether there are any new errors that are blocking the visibility of your pages). This is the fastest way to detect problems.

Aim for 'Position 0', the highlighted answer snippet at the very top of search results. Create concise, direct answers to common questions in your industry. Use numbered lists, bullet points, and tables , because Google loves to extract information from such structured data.

Your old articles are losing their relevance and 'SEO power'. Regularly review your most popular but old content. Update your data, add new information, improve links and change the publication date to the current one. Google loves freshness, and it's much easier than writing everything from scratch.

Make sure your business data - Name, Address, Phone (NAP) - is 100% identical across all places on the internet (your website, Google Business Profile, Facebook, business directories). Any inconsistency (e.g. 'ul.' vs. 'street') weakens your location signal to Google.

User experience (UX) is SEO. A site must be intuitive, easy to navigate, and readable. Make sure you have clear Call-to-Action (CTA) buttons and a logical user path. A happy user spends more time on the site, which is a strong signal to Google that the site is valuable . This in turn leads to higher positions.

Even the best get 404 errors. Instead of the standard, boring 'Not Found' page, create your own helpful error page. Put a search engine, links to the most important parts of the site (home, blog, contact) and maybe a bit of humor. Help a lost user find their way back.